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Last updated: February 25, 2026
At Madam ("we," "our," or "us"), we build tools that help people shape how they're seen and express who they are. We are committed to protecting your privacy and the personal information you trust us with. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
We may collect personal information that you voluntarily provide to us when you:
This information may include your name, email address, and any other information you choose to provide.
When you visit our website, we may automatically collect certain information about your device, including:
We use the information we collect to:
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Depending on your location, you may have the following rights:
To exercise these rights, please contact us at hello@trymadam.com.
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information:
Categories of Information: We may collect identifiers, internet activity information, and certain sensitive personal information such as hair characteristics you provide for styling recommendations.
To exercise your California privacy rights, contact us at hello@trymadam.com. We will respond to verifiable requests within 45 days.
We retain your personal information for as long as your account is active or as needed to provide you services. When you request account deletion:
You may cancel a deletion request within 30 days by contacting us.
We may use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
If you have any questions about this Privacy Policy, please contact us at:
Email: hello@trymadam.com